Social media use is exponentially increasing over the period, different platforms like YouTube, snapchat, Facebook, Instagram are few famous social media platforms.
There will be constant growth in the number of users of social media in the coming times. Each person spends approx. 2.5-3 hours on social media each day, which acts as an advantage when we talk about using social media tools for marketers.
Let us understand why one must use social media for marketing:
- Over 60%of people use social media across the world, which also includes your target audience, your trusted customers, leads, and overall everyone related to your business. When we talk about the advantages of social media for marketing purposes we can also see that new updates are available for the audience more easily.
- Some unique amazing content strategies attract a large amount of traffic, hence increasing your search ranking.
- Effective interaction between you and your customers. You can get insights about them from their posts and tweets, and take a closer look at their likes and preferences. These insights can be directly beneficial for marketing and refining product strategy.
So we can understand by this that social media can be beneficial for your brand growth. And now this read will tell you about different social media tools that can help in creating, scheduling content, monitoring conversations, analysing data. Social media tools help in achieving a good amount of returns on investment.
There are many social media tools available which include paid and free both. We will be seeing the tools which are available for free:
1. Google My business
More than 90% of people rely on the reviews when they are shopping. And the majority of them tend to get the reviews from Google and other search engines, this shows managing reviews is important for the brand reputation. And for managing these reviews we can use the free tool “Google My Business”. You can create a free account on Google my business. It is best for small to midsize companies.
Price: Google my business is available for free use.
2. Upfluence:
Searching for a perfect creator for your brand needs sometimes becomes very difficult, this is where this tool Upfluence comes in it provides a platform through which the analysis and discovery of relevant creators becomes easy.
Price: Few features are available for free, Upfulence has a free Google Chrome extension.
3. Publer:
Publer is an AI social media tool which converts text-to-image generation through AI. You can also search for the topics which are trending in the world at present times. The interesting fact is that it does not only convert the text but also includes emojis to the point. It does not take more than 20 seconds to generate results.
Price: Publer is available for free use for 10 scheduled posts for 3 accounts and also offers paid professional plans.
4. Predis.ai:
Predis.ai becomes an efficient tool when we require content in a short span of time. helps in creating different types of content be it images or videos using less than four-to-five-word prompts. You can select any one of the results provided and also customise it according to your own needs.
Price: it is available for free for the first 15 posts further including different paid plans.
Audiense:
When it comes to depth insights Audiense is your best friend indeed, it connects only with twitter. It is a big data app used for diving into the deep oceans of twitter and turns the data into insights. When you link your twitter with it, it starts analysing the followers of the target customers and starts building up insights from there itself. Build insights from the data according to your request.
Price: Basic features are available in a free plan.
Buffer:
When we talk about different social media there are different types of audience available on them or we can say the environment is different on each platform. This shows that there is a need to alter the brand’s content accordingly. And for this buffer is an amazing tool with help of which you can ask it to write the post for a specific platform using AI and then further alter it according to your needs. You can connect the buffer with zapier for automation.
Price: It can generate 100 ideas, 3 channels with 10 posts per channel for free.
Vista social:
When we are talking about social media tools for marketers we need to rely on such tools which are compatible for almost every social media and vista social is one of those tools. Vista social can connect to Facebook, yelp, Instagram, twitter(X), pinterest, YouTube etc. It is an all in one app ,which allows us to track the reviews, provide chat support to our customers or audience, scheduling our content etc.
Price: vista has free plans which includes 10 posts/profile for only one user and other paid plans.
